ABOUT
A boutique creative studio built on craft, perspective, and experience
YtC Creative is a boutique commercial content studio specializing in premium photography and motion for food, beverage, product, and packaging brands. With a foundation shaped by years in New York City and a production base in Connecticut, we collaborate with brands nationwide to create visual work that is thoughtful, cohesive, and built to endure.
Our approach is intentionally measured. Strong content begins with understanding — of the brand, the audience, and the context in which imagery lives. From there, every decision is informed by perspective and experience, ensuring the final work feels cohesive, considered, and enduring.
Artistry, honed through experience
OUR PHILOSOPHY
Thoughtful creativity, guided by understanding
Exceptional creative work begins with understanding. Before concepts are defined or images are captured, we invest in learning what makes your brand distinct — its goals, challenges, audience, and context.
Our role is to solve problems through thoughtful creativity. Sometimes that means building a visual foundation from the ground up; other times it means refining an existing system to support growth. Clients partner with us for more than imagery — they come to us for confidence, clarity, and the assurance that their content is being handled with care and intention.
Technology, including AI, supports our process, but human perspective, taste, and experience remain central. Every decision is made deliberately, in service of long-term brand value rather than short-term output.
HOW WE WORK
A considered process, shaped around each project
Every engagement begins with a focused conversation to understand goals, context, and creative priorities. From there, we guide the process with intention—balancing structure and flexibility so the work unfolds smoothly and purposefully.
Our role is to remove uncertainty while preserving creative rigor. Some clients collaborate closely throughout production; others prefer to step back and trust the process. In either case, communication remains clear and thoughtful, allowing brands to feel confident that every detail is being handled with care and experience.
A strategic creative partnership
We approach each project as a long-term brand investment, not a one-off transaction.
Direct access to creative leadership
Clients work closely with the same senior creatives from first conversation through final delivery.
Workflows designed to scale
Built to support CPG, packaging, and multi-SKU production without sacrificing craft or consistency.
Clear ownership at every stage
From planning through post-production, responsibility is defined and communication remains transparent.
The studio
A production-grade environment, designed for focus
YtC Creative operates from a private, production-focused studio in Norwalk, Connecticut. Designed for efficiency and control, the space supports a wide range of food, beverage, product, and packaging work while allowing us to execute with precision and consistency.
Many clients choose to send product and entrust us with execution, while others participate remotely through live review or attend select sessions by appointment. This flexibility allows each project to run in the way that best suits the brand, the team, and the scope of work.
THE TEAM
A small studio with deep experience and trusted collaborators
YtC Creative is led by a close-knit team, supported by a network of experienced collaborators engaged as projects require — so we can scale smoothly without losing consistency or senior oversight.
Paul H . Christian
Paul blends a background in corporate marketing and brand strategy with years of high-end commercial photography experience shaped inside the Manhattan studio world. He approaches content as both craft and system—building imagery that is not only visually compelling, but designed to support positioning, consistency, and performance across platforms. Paul leads projects from concept through execution with a measured point of view, ensuring each detail is intentional and aligned with the larger brand goal.
FOUNDER & CREATIVE LEAD
Juliana Mattos
Juliana anchors the creative process from early concept development through on-set execution. Her role spans client collaboration, creative coordination, and hands-on styling across food, prop, and lifestyle environments—including florals and set details when the concept calls for it. With a background in studio production and client-facing work, she brings both aesthetic intuition and calm operational presence, helping ensure each project feels seamless, focused, and creatively resolved.
DIRECTOR OF CREATIVE PRODUCTION
CULINARY ADVISOR
Chef Thierry Chansigau
Chef Thierry supports select projects as a culinary advisor, bringing deep knowledge of technique, global cuisine, and presentation. Trained in France and experienced across a wide range of professional kitchen environments, he provides guidance on recipe development, food styling decisions, and culinary authenticity—helping ensure that food imagery not only looks exceptional, but remains grounded in craft and credibility.
LOCATION & REACH
Built in New York City, based in Connecticut, serving nationwide
YtC Creative was shaped by years of commercial production in New York City and continues to serve brands throughout the NYC area, Connecticut, and nationwide. In addition to our Connecticut studio, we maintain access to trusted production rental studios in Manhattan when a city-based space is the right fit.
We also work on location across the region and beyond—at client facilities, restaurants, bars, kitchens, and shoot-specific environments—supporting projects throughout the U.S. and, when needed, internationally.
EXPERIENCE & CLIENTS
Shaped by years of industry work
Our experience spans editorial, commercial, and brand-driven projects for both emerging and established companies—across food, beverage, product, CPG, and retail. Over the years, our work has supported everything from launch-stage brands building a foundation to established teams scaling multi-SKU content and packaging needs.
A selection of companies we’ve collaborated with — either through YtC Creative or through prior professional roles — appears below.
NEXT STEPS
Continue the conversation
We work best with brands that value thoughtful collaboration and informed decision-making. If our approach resonates, we’d welcome the opportunity to connect and explore what’s next.