Privacy policy

1. Who We Are

You The Client, LLC, a New York limited liability company, doing business as YtC Creative (“YtC Creative,” “we,” “us,” or “our”), operates this website and provides creative content, photography, and related services.

YtC Creative is based in Connecticut, with deep roots in New York City, and serves clients nationwide.

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website or interact with us.

2. Information We Collect

We collect only the information necessary to operate our business and communicate effectively.

Information you provide directly

You may voluntarily provide personal information such as:

• Name

• Email address

• Phone number

• Company name

• Project details or inquiries submitted through forms

• Communications sent to us via email or contact forms

You are not required to provide personal information, but doing so may be necessary for us to respond to inquiries or provide services.

Information collected automatically

When you visit our website, certain information may be collected automatically, including:

• IP address

• Browser type and device information

• Pages viewed and time spent on the site

• Referral sources

This information is collected through cookies and analytics tools and is used in aggregate to understand website performance and improve user experience.

3. Cookies and Analytics

Our website uses cookies and similar technologies to support functionality and analytics.

We currently use:

• Google Analytics

• Google Tag Manager

• Squarespace Analytics

• Squarespace Email Campaign tools

These tools help us understand how visitors use our site so we can improve performance, content, and usability.

Cookies may include:

• Essential cookies (required for site functionality)

• Analytics cookies (to measure traffic and usage)

• Marketing-related cookies (limited and non-invasive)

You can control or disable cookies through your browser settings. For more information, visit www.allaboutcookies.org.

4. How We Use Personal Information

We use personal information only for legitimate business purposes, including to:

• Respond to inquiries and communications

• Provide and manage our services

• Evaluate project fit and scope

• Improve website performance and content

• Send occasional communications related to our services (you may opt out at any time)

We do not sell personal information.

5. Sharing of Information

We may share limited personal information only as necessary to operate our business, including with:

• Trusted contractors or collaborators (e.g., project coordination)

• Service providers that support website hosting, analytics, or email delivery

• Cloud storage and communication platforms used to manage client assets

All third parties receive only the information necessary to perform their role and are expected to maintain appropriate confidentiality and security standards.

6. Data Storage and Security

We take reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, disclosure, or misuse.

Client assets and communications may be stored securely using industry-standard cloud services and internal systems.

No system is completely secure, but we work to protect information consistent with industry best practices.

7. Data Retention

We retain personal information only for as long as necessary to:

• Fulfill business or contractual obligations

• Comply with legal requirements

• Maintain internal records

If you request deletion of your personal information, we will honor the request unless retention is required for legitimate legal or business reasons.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Request access to personal information we hold about you

• Request correction of inaccurate information

• Request deletion of your personal information

• Opt out of marketing communications

To exercise these rights, please contact legal@ytccreative.com

9. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to:

• Know what personal information is collected

• Request deletion of personal information

• Opt out of the sale of personal information (we do not sell data)

Requests may be submitted to legal@ytccreative.com

10. Children’s Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

We encourage you to review this policy periodically.

12. Contact Us

For questions about this Privacy Policy or your personal information, please contact:

YtC Creative
Email: legal@ytccreative.com
General inquiries: studio@ytccreative.com