INSIGHTS
Perspective on craft, strategy, and modern content creation
Thoughtful observations on visual storytelling, brand building, and the evolving role of content in today’s marketplace. Our insights draw from hands-on production experience, strategic marketing thinking, and years working with food, beverage, product, and CPG brands navigating growth.
Our Evolving Attention Spans: Creative Tips To Keep Your Audience Engaged
In recent years, there has been a questionable statistic floating around about the human attention span: it’s down to a mere eight seconds from 12 seconds in 2000. Articles even claim that a human has a shorter attention span than that of a goldfish. If this were really accurate, how are people able to binge watch a Netflix series or a dozen YouTube videos?
NEXT STEPS
Have a project in mind?
Our insights are shaped by real-world production and strategic experience. If you’re considering a collaboration, we’d welcome the opportunity to discuss what’s next.