INSIGHTS
Perspective on craft, strategy, and modern content creation
Thoughtful observations on visual storytelling, brand building, and the evolving role of content in today’s marketplace. Our insights draw from hands-on production experience, strategic marketing thinking, and years working with food, beverage, product, and CPG brands navigating growth.
Best Father's Day Marketing Campaigns
While it seems like Mother’s Day just passed, brands are actively preparing for a virtual Father’s Day. And with a near-record $17 billion at stake for Father’s Day weekend 2020, marketers aren’t taking any chances.
As men reexamine their role in the home, brands reassess their portrayal in advertising. Today’s fathers want to be shown as cuddly caregivers who contribute just as much to parenting duties as the mother as the household.
And many forward-thinking brands have taken note of this.
NEXT STEPS
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Our insights are shaped by real-world production and strategic experience. If you’re considering a collaboration, we’d welcome the opportunity to discuss what’s next.