Influencer marketing involves engaging influential people to share a brand’s story through their content. It can be executed in the form of brand spokespersons, celebrity endorsements, testimonials, and any other content that qualifies as social proof. Let’s dive into some of the benefits of micro-influencer marketing and evaluate how you can best leverage this technique.

In response to new consumer buying habits, brands can no longer stand apart from social movements and activism. Instead, they have to be the change through rebranding and intentional efforts, or they risk serious criticism.

Now, many corporations have diversity and inclusion measures in place to increase brand strength and perception. Moreover, companies face increased pressure to adapt due to a young, diverse, and high-spending generation fed up with overt racism.

In the age of Instagram, optic-pleasing marketing is more valuable than ever. However, it can be difficult to navigate this new marketing territory and produce content that leads to a significant turnover.

If people buy into your website design, chances are, they’ll buy into the products you offer. Well-designed websites push the boundaries of design aesthetic, usability, and interactivity to create an exceptional user experience.

A landing page is an indispensable part of inbound marketing — it aims to capture information from prospects in exchange for something of value. A great landing page, however, is one that clearly defines its value to the audience, differentiates its brand from competitors, and presents a singular, focused call to action.

Today, Labor Day is synonymous with bbqs, beach parties, and bonfires — but the historical significance of the holiday stretches far beyond a three-day party weekend.

Henry Ford once said, ‘Coming together is the beginning, staying together progress, and working together success.’ To this day, Ford’s assertion has remained true, especially when it comes to collaborative marketing.

A static banner at the top of a page? We’re all too used to seeing that. Chances are, you’ve become accustomed to scrolling right past one. But what if we told you that you can add sound and touch, and allow users to shake, tap, or swipe on a screen to interact with content? Those interactive elements are what we call rich media.

If you’re like most businesses, 80% of your sales come from just 20% of your customers. It’s those loyal customers who perpetuate the company and help it maintain its profits. From airlines offering frequent fliers deals to telecommunications companies lowering their fees to get more volume, companies in just about every industry use loyalty programs to some extent.

Great photography is important — so important, it can be the difference between closing a sale and losing a customer. With the proliferation of online shopping, product photography is something that has become especially vital to the buyer’s journey.

Understanding what consumers want and how they will act — ideally, before they do — is an invaluable strategy for marketers to take on. With the emergence of big data, artificial intelligence makes that job easier.

Data is extremely valuable for knowing your customers, gauging your business success, and informing future decisions. Whether customer interactions happen online or offline, they generate digital data. It’s the Internet of Things (IoT) that puts this data to use.

AI is technology that can perform tasks that normally require human intelligence. It combines large data sets, algorithms, and powerful computing to produce outcomes that mimic human thinking. By alleviating mundane tasks and enhancing convenience in our lives, AI is well on its way to advancing human potential.

In today’s world, the best approach to marketing combines art & science. And there’s a distinct balance to the craft — a strategic mix of interpersonal empathy and tactical analysis. Neither side of the mix can be isolated or ignored, or the results will not be pretty.

One of the first things a marketer needs to figure out is who in the world they are marketing to. And as much as you’d like to believe it, “everyone” is not a target audience — not to mention, no company can afford to market to everyone.

True to its name, a teaser marketing campaign is designed to share just enough information to build anticipation around a product launch, future event, new feature, or recent company update. Also known as a pre-launch campaign, a teaser campaign offers up a series of clues that leaves consumers eager to learn more. It’s equivalent to a “coming soon” page on a website.

Today’s mobile ads are far more diverse than static banner ads of earlier years. From new trends in augmented reality (AR) to more flexible design formats, mobile ads will have more influence than ever before.

If you’re a media buyer, it’s time to take advantage of the rich data points that mobile marketing can offer in terms of targeting, ROI, and a better ad experience.

While communication apps like Slack have been called “email killers,” email isn’t going away anytime soon. In 2019, global email users amounted to 3.9 million -- a figure that is predicted to grow to 4.3 million by 2023. And while social media marketing has been increasingly successful as well, there oftentimes is less competition for your message in your audience’s inbox than on their Facebook news feed.

As a consumer, you are surely bombarded with several emails a day. From marketing promotion to newsletters, from password resets to bill statements, it’s a lot of content to sift through.

And as the presence of email marketing for brands continues to grow, it is imperative that marketers master the art of writing compelling subject lines.