Influencer marketing involves engaging influential people to share a brand’s story through their content. It can be executed in the form of brand spokespersons, celebrity endorsements, testimonials, and any other content that qualifies as social proof. Let’s dive into some of the benefits of micro-influencer marketing and evaluate how you can best leverage this technique.

Fake news — intentionally misleading misinformation dressed up like legitimate news — is changing the way consumers look at brands. More importantly, it's changing how willing they are to trust them.

In response to new consumer buying habits, brands can no longer stand apart from social movements and activism. Instead, they have to be the change through rebranding and intentional efforts, or they risk serious criticism.

Now, many corporations have diversity and inclusion measures in place to increase brand strength and perception. Moreover, companies face increased pressure to adapt due to a young, diverse, and high-spending generation fed up with overt racism.

A beautifully designed visual identity doesn’t just define a brand; it elevates it in a crowded market. Rather than just a vector graphic, your visual identity is a full experience.

Today, Labor Day is synonymous with bbqs, beach parties, and bonfires — but the historical significance of the holiday stretches far beyond a three-day party weekend.

Henry Ford once said, ‘Coming together is the beginning, staying together progress, and working together success.’ To this day, Ford’s assertion has remained true, especially when it comes to collaborative marketing.

If you’re like most businesses, 80% of your sales come from just 20% of your customers. It’s those loyal customers who perpetuate the company and help it maintain its profits. From airlines offering frequent fliers deals to telecommunications companies lowering their fees to get more volume, companies in just about every industry use loyalty programs to some extent.

Great photography is important — so important, it can be the difference between closing a sale and losing a customer. With the proliferation of online shopping, product photography is something that has become especially vital to the buyer’s journey.

Understanding what consumers want and how they will act — ideally, before they do — is an invaluable strategy for marketers to take on. With the emergence of big data, artificial intelligence makes that job easier.

Data is extremely valuable for knowing your customers, gauging your business success, and informing future decisions. Whether customer interactions happen online or offline, they generate digital data. It’s the Internet of Things (IoT) that puts this data to use.

AI is technology that can perform tasks that normally require human intelligence. It combines large data sets, algorithms, and powerful computing to produce outcomes that mimic human thinking. By alleviating mundane tasks and enhancing convenience in our lives, AI is well on its way to advancing human potential.

In today’s world, the best approach to marketing combines art & science. And there’s a distinct balance to the craft — a strategic mix of interpersonal empathy and tactical analysis. Neither side of the mix can be isolated or ignored, or the results will not be pretty.

True to its name, a teaser marketing campaign is designed to share just enough information to build anticipation around a product launch, future event, new feature, or recent company update. Also known as a pre-launch campaign, a teaser campaign offers up a series of clues that leaves consumers eager to learn more. It’s equivalent to a “coming soon” page on a website.

While communication apps like Slack have been called “email killers,” email isn’t going away anytime soon. In 2019, global email users amounted to 3.9 million -- a figure that is predicted to grow to 4.3 million by 2023. And while social media marketing has been increasingly successful as well, there oftentimes is less competition for your message in your audience’s inbox than on their Facebook news feed.

Nothing screams summer and fun in the sun like the greatest holiday in American history — you may know it as Independence Day, the Fourth of the July, or the largest fireworks celebration of the year.

And while your 2020 celebration may not include crowded firework shows, neighborhood pool parties, and big family BBQs, people will nonetheless take this day to celebrate our great country’s independence.

How do you imitate the convenience of browsing vast aisles of inventory without a physical presence? Or the experience of seeing, feeling, and smelling various products to make a purchasing decision? Due to the coronavirus pandemic, these are questions brands have had to navigate over the past couple of months.

Whether you’re a startup or a Fortune 500 company, the time to rebrand inevitably rolls around.

Rebranding is equal parts a risk and an opportunity. On the risk side, you face launching a brand that completely misfires. On the opportunity side, your brand has potential to strengthen its presence, reputation, and image in the eyes of your customers.

Overall, a rebrand conveys a declaration to your company’s overall commitment to growth.

Do you ever see an ad, commercial, or social post and think, “How did they read my mind?”

While reading people’s minds is a questionable superpower, it’s likely that the brand that produced that content engages in social listening — the practice of monitoring online channels to understand what people are saying about your brand. Through social listening, brands gain a holistic snapshot of how consumers perceive their brands.

Today, Memorial Day is synonymous with bbqs, picnics, and pool floats — but the historical significance of the holiday stretches far beyond a three-day weekend.