Influencer marketing involves engaging influential people to share a brand’s story through their content. It can be executed in the form of brand spokespersons, celebrity endorsements, testimonials, and any other content that qualifies as social proof. Let’s dive into some of the benefits of micro-influencer marketing and evaluate how you can best leverage this technique.

Fake news — intentionally misleading misinformation dressed up like legitimate news — is changing the way consumers look at brands. More importantly, it's changing how willing they are to trust them.

In response to new consumer buying habits, brands can no longer stand apart from social movements and activism. Instead, they have to be the change through rebranding and intentional efforts, or they risk serious criticism.

Now, many corporations have diversity and inclusion measures in place to increase brand strength and perception. Moreover, companies face increased pressure to adapt due to a young, diverse, and high-spending generation fed up with overt racism.

In the age of Instagram, optic-pleasing marketing is more valuable than ever. However, it can be difficult to navigate this new marketing territory and produce content that leads to a significant turnover.

Today, Labor Day is synonymous with bbqs, beach parties, and bonfires — but the historical significance of the holiday stretches far beyond a three-day party weekend.

Henry Ford once said, ‘Coming together is the beginning, staying together progress, and working together success.’ To this day, Ford’s assertion has remained true, especially when it comes to collaborative marketing.

A static banner at the top of a page? We’re all too used to seeing that. Chances are, you’ve become accustomed to scrolling right past one. But what if we told you that you can add sound and touch, and allow users to shake, tap, or swipe on a screen to interact with content? Those interactive elements are what we call rich media.

If you’re like most businesses, 80% of your sales come from just 20% of your customers. It’s those loyal customers who perpetuate the company and help it maintain its profits. From airlines offering frequent fliers deals to telecommunications companies lowering their fees to get more volume, companies in just about every industry use loyalty programs to some extent.

Great photography is important — so important, it can be the difference between closing a sale and losing a customer. With the proliferation of online shopping, product photography is something that has become especially vital to the buyer’s journey.

Data is extremely valuable for knowing your customers, gauging your business success, and informing future decisions. Whether customer interactions happen online or offline, they generate digital data. It’s the Internet of Things (IoT) that puts this data to use.

One of the first things a marketer needs to figure out is who in the world they are marketing to. And as much as you’d like to believe it, “everyone” is not a target audience — not to mention, no company can afford to market to everyone.

True to its name, a teaser marketing campaign is designed to share just enough information to build anticipation around a product launch, future event, new feature, or recent company update. Also known as a pre-launch campaign, a teaser campaign offers up a series of clues that leaves consumers eager to learn more. It’s equivalent to a “coming soon” page on a website.

Today’s mobile ads are far more diverse than static banner ads of earlier years. From new trends in augmented reality (AR) to more flexible design formats, mobile ads will have more influence than ever before.

If you’re a media buyer, it’s time to take advantage of the rich data points that mobile marketing can offer in terms of targeting, ROI, and a better ad experience.

Nothing screams summer and fun in the sun like the greatest holiday in American history — you may know it as Independence Day, the Fourth of the July, or the largest fireworks celebration of the year.

And while your 2020 celebration may not include crowded firework shows, neighborhood pool parties, and big family BBQs, people will nonetheless take this day to celebrate our great country’s independence.

How do you imitate the convenience of browsing vast aisles of inventory without a physical presence? Or the experience of seeing, feeling, and smelling various products to make a purchasing decision? Due to the coronavirus pandemic, these are questions brands have had to navigate over the past couple of months.

While it seems like Mother’s Day just passed, brands are actively preparing for a virtual Father’s Day. And with a near-record $17 billion at stake for Father’s Day weekend 2020, marketers aren’t taking any chances.

As men reexamine their role in the home, brands reassess their portrayal in advertising. Today’s fathers want to be shown as cuddly caregivers who contribute just as much to parenting duties as the mother as the household.

And many forward-thinking brands have taken note of this.

Consider a restaurant filled with happy customers, a nightclub with a line out the door, and a viral video with millions of views. What do they all have in common?

They're living examples of social proof. Human beings are tribal by nature — we take cues from those around us to guide our actions, decisions, and purchases. Hence why the restaurant, nightclub, and video gain more popularity due to the fact that they are well-liked by society.

The digital transformation has allowed companies to supply instantaneous communication, seamless cross-channel support, and unique customer journeys. On top of that, innovative forms of marketing have elevated digital content to a whole new level. Why, then, are some marketers still missing the mark?

You know the meme, viral video, or inside joke you texted to your friend? There’s actually a name for this phenomenon: dark social.

Messaging apps are now bigger than social networks — which means more people are sharing content through private channels including messaging apps, text messages, and emails. Sharing content privately is referred to as “dark” social — dark being the challenge that marketers face trying to measure the ROI and traffic of these private messages.