The word “authenticity” is thrown around a lot in modern marketing, but why exactly should brands care so much about it? The answer is simple: Consumers expect it. And when you win them over, they are your best advertiser.

Furthermore, consumers can sense when brands are overextending their reach at the expense of their existing market. According to a study by Stackla, 57% of consumers think that less than half of brands create content that resonates as authentic.

Memes have become so ingrained in modern culture, it was inevitable that brands would pick up on the trend at some point. Because they have a special way of communicating attitudes, feelings, and relevant situations, brands have tapped into their power. On social media, memes generally take the form of a static picture and oftentimes have text layered on top.

Everyone has loyalties to different brands. Chances are, some of your favorite products have come as a result of companies working together. Brand partnerships involve two brands — corporations, nonprofits, retailers, media properties, or even celebrities — collaborating in a joint venture. The premise of partnership marketing is very promising: brands can leverage each other’s audiences and combine resources to achieve a mutually beneficial goal.

The most successful brands practice sustainability throughout the year — but if there’s any one day to take action and show appreciation for our planet, it’s Earth Day. This year, April 22nd will mark the 15th anniversary of Earth Day. Since its inception in 1970 - when people demanded an end to toxic air, water, and soil pollution - Earth Day has inspired brands to commit to sustainable practices

Goods are tangible, services are intangible, but experiences are memorable. The last decade has seen a massive shift in consumer spending from possessions to experiences, from materialism to meaningfulness. As something once purely attributed to millennials, the growing importance of experiences is true across the board — irrespective of age. In this article, we’ll dive into the basics of brand experiences, why this shift is happening, and some common brand experience trends that are contributing to customer loyalty.

You scroll through your Instagram feed and see a video watermarked with a vibrating TikTok logo, accompanied by an upbeat remix of a popular song. Navigate to the TikTok app, and you’ll find a whole world of video that doesn’t exist anywhere else on the web — including YouTube. Known for its short-form video dance crazes, TikTok has captivated the world with its humorous and unrefined content. Despite what it seems, TikTok is not just limited to frivility and fun — from dance challenges to internet jokes to full-blown lip-syncing. It’s a hub for unapologetically wholesome content, which might be exactly what the world needs right now.

In the modern age of social media, what makes people laugh makes them share. As the one day a year where brands can play pranks on their consumers without furious backlash, April Fool’s Day presents a unique marketing opportunity. While scrolling through social media feeds and emails on April 1st, it can sometimes be hard to distinguish what is real and what is fake.

Digital media campaigns require marketers to be able to think quickly and execute even quicker all while being hyper aware of how to constantly develop successful content that puts them ahead of the competition and in the spotlight.

When we analyzed some of the most iconic digital campaigns, we noted many similarities: a focus on safety, rewarding loyal consumers, selfies, and taking radical steps to create word-of-mouth.

Good copy produces great results. It leads to high conversion rates, an attractive return on investment, and a growing amount of referrals. But most of all, it gets your message across and rouses your audience to take action.

In this article, we will cover 7 key elements of website copy that will ultimately turn your prospects into paying customers.

Attracting targeted customers online today is the difference between a successful business and a failed one. In our evolving digital world, best practices shift rapidly and existing technologies become smarter and increasingly sophisticated. New features and functions become available every day, making it seemingly impossible for manufacturers and businesses to keep up with this frenzied pace. In order to cater to shrinking screens — and shrinking attention spans — you should make sure you are capitalizing on all that digital marketing has to offer.

Visual attraction in customer behavior is very much tied to the color or combination of hues that you utilize in your product marketing campaigns. Your choice of colors and their usage in your campaigns allow for your audience to instantly know who you are, what you do, and what you’re about. Keep in mind, however, that this can work both ways, as poor decisions around color can drive people away or send the wrong message! Color invokes emotion. Consumer behavior is tied to emotion, so it is logical to study the emotional reactions that particular hues invoke in the minds of your target audience.

Social media may be a marketing powerhouse, but from a business perspective, it might also make you want to pull your hair out.

In this article, we will touch on some ways your company can drive brand awareness through social media marketing. This will be essential knowledge to help you create content that resonates with your consumers.