In the digital marketing world, hashtags are essential. Not only do they allow a brand to launch initiative campaigns, but hashtags also create unique conversations for long-lasting consumer relationships. Hashtags should also comply to the overall voice of the brand. Finally, a company should leverage hashtags according to its overall online strategy and to stand against competition.

Sharing images on social media isn't just proof of engagement – although that is always a plus. When followers share your visual content with others, that immediately exposes your brand to a wider audience – and shows customer engagement and appreciation. That leads to more traffic, more brand awareness, and ultimately more sales.

Rapid digital and technological change sets the bar high for modern marketers. With an ever-increasing number of platforms and ever-more highly-targetable, identity-based audiences, keeping up with marketing trends is an absolute must.

As 2020 inches closer, let's take a look at which marketing trends are cropping up, as well as which ones will continue to evolve.

Visual attraction in customer behavior is very much tied to the color or combination of hues that you utilize in your product marketing campaigns. Your choice of colors and their usage in your campaigns allow for your audience to instantly know who you are, what you do, and what you’re about. Keep in mind, however, that this can work both ways, as poor decisions around color can drive people away or send the wrong message! Color invokes emotion. Consumer behavior is tied to emotion, so it is logical to study the emotional reactions that particular hues invoke in the minds of your target audience.

One of the most powerful attributes of any consumer product is its online brand and identity. Everyone is a consumer to some degree and the majority of us get our information from some form of online media. As a marketer for a consumer brand, it is your responsibility to create and iterate on a sustainable content marketing strategy.

We all know that content is king, queen, prince, duke, and every other ruler in the marketing castle. Yet, we sometimes lack the realization that the power of content, regardless of quality, is useless if it is not seen in the first place.

It’s the holiday shopping season, which only means one thing: Cue the sea of holiday-themed advertising and promotions filling your inbox and social media feed. For small and large businesses alike, the holidays are a monumental time to increase brand awareness and sales.  Having a prominent online marketing presence — whether you’re a retail brand or not — will help engage your audience and get them in the spirit of the season.  Here’s a rundown of how your marketing can give you the upper hand this holiday season.

Traditionally, consumer goods market themselves. We live in an age where product packaging is essentially a science, where innovative designs lure consumers in, and where hundreds of items perfectly positioned on shelves vie for your attention. But in our evolving digital world - where an astounding 30,000 new consumer goods hit the market every year - social media is a necessary tool for CPG companies to drive brand awareness of their products.

Social media may be a marketing powerhouse, but from a business perspective, it might also make you want to pull your hair out.

In this article, we will touch on some ways your company can drive brand awareness through social media marketing. This will be essential knowledge to help you create content that resonates with your consumers.